A fantastic way to develop brand awareness for your small business is to be featured in the press. Whether you are local or national, featuring in newspapers, on radio or on television can have enormous benefits. This is so important that many businesses employ PR agencies to assist them in the process. However, this can be very expensive and it is possible to do your own small business PR.
Tag Archives: marketing
It's an unusual small business owner who planned to be in the business he or she ends up in (and I count myself among them). I ended up in my business to some extent through a love of writing, and partly through necessity. Few of us sit down and create a small business marketing plan for the whole venture as a business from the outset, though.